Mobile only users surpass pc only users

In March 2015, ComScore reported that “the number of mobile-only adult internet users exceeded the number of desktop-only internet users” for the internet population in the US, for the first time.

The firm said that a year ago there were nearly twice as many desktop-only users vs. mobile-only internet users. One of the major reasons the positions have flipped is because “the desktop-only population has drastically declined,” says comScore.

This is consistent with the overall decline in PC sales, which are off globally. Both Gartner and IDC agree that PC sales globally declined by at least 5 percent in Q1.

...

Facebook announces "Boost Your Business" tour and live chat support for advertisers.

By Martin Beck for Marketing Land on April 29, 2015 at 4:51 pm – read original article here

Facebook continues to roll out the red carpet for small businesses. And they continue to create Facebook Pages.

Today, the social network announced that 40 million SMBs have active Facebook Pages. That’s up from the 30 million Facebook said it had last June. To support those businesses Facebook will host a series of “Boost Your Business” events in the coming months. Facebook is also rolling out live chat support for advertisers in the United States, the United Kingdom and Ireland (with plans to add it in more countries later this year).

...

Much like a Facebook, Twitter or Instagram feed, Pinterest can be a valuable tool to help drive traffic towards your business. But to be at its most effective, you’ll need to build a decent following. Here we take you through some tips on how to use Pinterest to bring local customers to your business. 

Looking after a range of social media pages for your business needn’t be a juggle. There are various scheduling platforms that operate like a dashboard, enabling you to monitor all your accounts from one place. Hootsuite is arguably the most popular, so we’ll have a look at how it works. 

So you’ve made a start with marketing through Youtube – great!  Now here are a few things you could try to improve your results.

 

Think outside the box

Sure, you have a message you want to convey, but the viewers want videos that will entertain them.  Try thinking laterally about a video that doesn’t appear to be linked to your product or service, but ultimately conveys the right message.  For example if there’s a new product being launched, think of a funny or engaging video about excitement.  Hook the viewers in, then offer more info or your call to action at the end.  Be careful of over-using this tactic though, or making it so obscure that the viewers don’t understand what they’ve watched.

 

...

Don't waste time or money posting the wrong content

For businesses, if you are not familiar with social or the marketing direction of your business, you can spend a huge amount of time and money on something that is not generating results and worst-case, instead of successfully promoting your company, you could be deterring your potential clients.

That said, we've developed a few quick tips on what to do and what not to do;

Well folks, it was fun while it lasted, but Facebook has decided to take down the like gates. Sources includingAllFacebook.com indicate that starting in November, users can no longer be forced to like a page before seeing its content or entering a promotion. While the announcement may be painful to some, it shouldn’t be a surprise: like gates have been decreasing in popularity for some time now. So if you have been relying on them increase followers, it’s time to find a new strategy for social growth.

Creating your facebook account is really the easiest thing you have ever done, just follow the  simple steps below, even if you totally unfamiliar with social media, are computer phobic you will be able to do this.

How do you sign up for Facebook?

If you run a business you need to see the advantages of your business switching on to twitter.  Here are some reasons that will help you understand why twitter should be a must for your business.

The latest Australian Bureau of Statistics data shows almost half of businesses have a website or web presence, and just over one quarter are active on social media such as Facebook and Twitter.

But larger companies are outperforming smaller ones in both areas.

In June last year, 98 per cent of businesses with 200 or more staff had an online presence, and two thirds were active on social media.

Everyone knows that leading a company is one of the toughest gigs around. Whether running a small business or a multi-national corporation, CEOs have to manage time, resources, and multiple demands while finding the time and head space to make decisions and plot strategies that will determine the course of their business.

Which means that they’ve developed some master systems and tricks to maximize their productivity.

So, why can’t we steal a few moves from their playbooks? Whether you aspire to run your own business or want to be more productive at your current job, check out this list of CEO-proven tips that you can apply to any facet of your life.    

LinkedIn’s recent acquisition of Newsle, what’s been described as a Google Alert for your professional life, is just one more way the network is attempting to enable success for its users.

It’s also the reason why LinkedIn is (or should be) so attractive to all you marketers. Here are the features and smart plays LinkedIn’s made to increase its relevance and value as a social network.