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GCI Collective is a full-service marketing and media group that can help your business make sense of marketing in today’s world.

Digital marketing is not just for the big companies’ - it can have some amazing results for small businesses too. We just make sure you are getting "bang for your buck" and ensure you invest your money in the right medium for your business.

We work with leading brands both locally and internationally to produce unique digital solutions that deliver real results. We specialise in online/digital marketing, advertising and strategy, social media, local and direct marketing, strategic consulting and brand development. 

GCI Collective provides guidance and advice on delivering powerful marketing outcomes to meet and exceed our clients' goals and objectives.

We enjoy exploring the opportunities available to our clients in the constantly evolving digital environment and love seeing the results that come through connecting with audiences at the right time, with the right message and in the right medium.

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How To Manage Multiple Social Platforms

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Looking after a range of social media pages for your business needn’t be a juggle. There are various scheduling platforms that operate like a dashboard, enabling you to monitor all your accounts from one place. Hootsuite is arguably the most popular, so we’ll have a look at how it works. 

Hootsuite is free for up to three properties, or you can upgrade to a plan to add up to 50 properties for $9.99 per month. But you can certainly get plenty out of the free plan. If you have more than three properties, perhaps you could choose your “top three” to monitor through Hootsuite.  For example if Google+ doesn’t bring you many leads, leave it off to check it separately. Or, if you frequently publish to Instagram you might prefer to keep it separate, since you can’t publish directly to Instagram through Hootsuite.  (You can create the post in Hootsuite, you just need to go to your device to finish it off. Hootsuite can even send a notification to the device.) Twitter is really compatible with Hootsuite because it’s easy to create lists, do searches, monitor private messages, schedule posts etc.  Hootsuite is also great for keeping across everything that’s happening on Facebook Pages and Groups

Once you’ve chosen your three properties to monitor through Hootsuite, you can create a Priority tab. This will bring together the information that is most important to you, from all the accounts, in one tab. This might include private messages, mentions, discussions from groups, posts to your page, and even updates from important people you follow on Twitter.

You can also create a tab for Brand mentions, to let you know every time you get mentioned - even if it’s name only, without your Twitter or Instagram handle.

Hootsuite allows you to keep up to date with Facebook pages in your industry. They needn’t be your competitors, but they may target the same sort of customer base. You could even monitor current and potential customers. You’ll get notified when they post an update, so you can interact promptly.

Another big Hootsuite perk is the Free Apps, such as Reddit and Youtube. You can use a stream to keep an eye on a certain subreddit, or see how the views are going on your latest Youtube video. Click on “Add Stream” then click on “Apps” to see a list of app options. You can also Search if you don’t find what you’re after – there’s a huge list of paid and free apps available, with reviews so you can check whether they’re legit.

So you can see, Hootsuite is handy for keeping track of various social media accounts all in one place, and small to medium sized businesses may even be able to do it all for free. Why not log on and have a look around – there’s nothing to lose, and plenty of mentions and engagement to gain.

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Guest Thursday, 21 June 2018
  • "GCI Media helped launch our firm into social media and creating a mobile-friendly website. Their service is outstanding as well as their expertise on everything digital. We’ve never been happier with a digital consultancy!”
    Jeann Wong [Macdonnells Law]
  • "Great service and great results! I know I can pick up the phone anytime to ask them to action something urgent and they will deliver. We looked long and hard for a marketing company that would go above and beyond their scope of work and GCI definitely delivers."
    Group CEO [Dynamic Alternatives]
  • "GCI Media Group gets social media and its importance to the ENTIRE company, not just marketing. Whether it’s blogging, graphic design, speaking and presentations, or consulting, GCI brings clear-headed, thoughtful, spot-on ideas about the social Web and its societal impacts."
    Ada Deacon [Owl Media]
  • "We've been working closely with GCI for the last 18 months across our marketing strategies -both digitally and offline. They have worked as if they were part of the Atlas family and we really feel that they understand our business and our needs inside and out. We would recommend GCI to anyone! They've been an asset to our company and an integral part of it's success."
    Brett Ferguson [Managing Director, Atlas Medical]
  • "We used GCI for our social networking projects several times in the past few years, and they have delivered their objectives with flying colours every time. We are very confident that the team behind GCI is dedicated to good service and the success of any project they are tasked to do."
    Marketing Manager [Sleepy's]