Much like a Facebook, Twitter or Instagram feed, Pinterest can be a valuable tool to help drive traffic towards your business. But to be at its most effective, you’ll need to build a decent following. Here we take you through some tips on how to use Pinterest to bring local customers to your business. Decide on your keywords/categories
You’ll need to get on to Pinterest and have a look around, while bearing your target audience in mind. Have a look through the categories to see where you fit, and what some of the related categories are. Search some key words and see what similar words Pinterest suggests. Have a look at some of the most popular pinners in your area, to get an idea of what people are sharing. Set Up Your Profile and Boards
Use keywords in your profile name, profile description, board names and board descriptions to help people find you easily when using the Search tool, and also searching through Google. Set up some boards based on the areas of interest you’ve found. Say your business is a beauty salon – boards could include “nail art” and “spring makeup trends”. Inform Your Audience
Use your boards to share important or topical information relating to your industry. A picture framer might share photography tips, a dog groomer might post about the best dog parks in the area. Or if there’s an informative point you need to make, summarise it in a graphic that is eye-catching and easy for people to share. Pins should be minimum 600x1200 pixels. If your audience finds your boards and pins valuable and informative they’re more likely to re-pin. Link Directly to Your Website with Rich Pins
This is a great way to drive clicks to your website. If you write a blog, the rich pin will automatically pull through the headline, author and story description. If you’re selling a product, it’ll pull through the product name and description. You could even create a “place” pin to share your business location, with a map, address and phone number. You’ll need to add some code to your website to use rich pins - find out how here
. Engage with Your Pinners
Pinterest users may ask questions or request more info - Be ready to answer them. Try using the Search to see if other people are sharing related info. To build a strong following through Pinterest, just like any social media, you need to keep your feed updated and current and regularly engage with the users, so they see your feed as valuable. You can plan your content and schedule posts in advance.
You can also use Pinterest Analytics to see if your content is reaching the right people, and perhaps adjust your strategy if needed.