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GCI Collective is a full-service marketing and media group that can help your business make sense of marketing in today’s world.

Digital marketing is not just for the big companies’ - it can have some amazing results for small businesses too. We just make sure you are getting "bang for your buck" and ensure you invest your money in the right medium for your business.

We work with leading brands both locally and internationally to produce unique digital solutions that deliver real results. We specialise in online/digital marketing, advertising and strategy, social media, local and direct marketing, strategic consulting and brand development. 

GCI Collective provides guidance and advice on delivering powerful marketing outcomes to meet and exceed our clients' goals and objectives.

We enjoy exploring the opportunities available to our clients in the constantly evolving digital environment and love seeing the results that come through connecting with audiences at the right time, with the right message and in the right medium.

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Why Us?

  • We take the confusion out of marketing your business so that you can concentrate on what you do best.
  • At the heart of GCI Media Group is a passion for giving our clients superb service delivered in an easy to understand format. We pride ourselves on going above and beyond to deliver our clients more than they asked for – at competitive rates.
  • This includes developing a digital media strategy that works with your offline strategy, building online communities, effectively engaging with these communities and enhancing your brand awareness and bottom line - both online and offline.
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How to Use Pinterest For Business

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Much like a Facebook, Twitter or Instagram feed, Pinterest can be a valuable tool to help drive traffic towards your business. But to be at its most effective, you’ll need to build a decent following. Here we take you through some tips on how to use Pinterest to bring local customers to your business. 

Decide on your keywords/categories

You’ll need to get on to Pinterest and have a look around, while bearing your target audience in mind.  Have a look through the categories to see where you fit, and what some of the related categories are. Search some key words and see what similar words Pinterest suggests. Have a look at some of the most popular pinners in your area, to get an idea of what people are sharing.

Set Up Your Profile and Boards

Use keywords in your profile name, profile description, board names and board descriptions to help people find you easily when using the Search tool, and also searching through Google. Set up some boards based on the areas of interest you’ve found. Say your business is a beauty salon – boards could include “nail art” and “spring makeup trends”.

Inform Your Audience

Use your boards to share important or topical information relating to your industry. A picture framer might share photography tips, a dog groomer might post about the best dog parks in the area. Or if there’s an informative point you need to make, summarise it in a graphic that is eye-catching and easy for people to share. Pins should be minimum 600x1200 pixels. If your audience finds your boards and pins valuable and informative they’re more likely to re-pin.

Link Directly to Your Website with Rich Pins

This is a great way to drive clicks to your website. If you write a blog, the rich pin will automatically pull through the headline, author and story description. If you’re selling a product, it’ll pull through the product name and description.  You could even create a “place” pin to share your business location, with a map, address and phone number. You’ll need to add some code to your website to use rich pins - find out how here.

Engage with Your Pinners

Pinterest users may ask questions or request more info - Be ready to answer them. Try using the Search to see if other people are sharing related info. To build a strong following through Pinterest, just like any social media, you need to keep your feed updated and current and regularly engage with the users, so they see your feed as valuable. You can plan your content and schedule posts in advance.

You can also use Pinterest Analytics to see if your content is reaching the right people, and perhaps adjust your strategy if needed.
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Guest Friday, 27 April 2018
  • "Great service and great results! I know I can pick up the phone anytime to ask them to action something urgent and they will deliver. We looked long and hard for a marketing company that would go above and beyond their scope of work and GCI definitely delivers."
    Group CEO [Dynamic Alternatives]
  • "GCI Media helped launch our firm into social media and creating a mobile-friendly website. Their service is outstanding as well as their expertise on everything digital. We’ve never been happier with a digital consultancy!”
    Jeann Wong [Macdonnells Law]
  • "We've been working closely with GCI for the last 18 months across our marketing strategies -both digitally and offline. They have worked as if they were part of the Atlas family and we really feel that they understand our business and our needs inside and out. We would recommend GCI to anyone! They've been an asset to our company and an integral part of it's success."
    Brett Ferguson [Managing Director, Atlas Medical]
  • "GCI Media Group gets social media and its importance to the ENTIRE company, not just marketing. Whether it’s blogging, graphic design, speaking and presentations, or consulting, GCI brings clear-headed, thoughtful, spot-on ideas about the social Web and its societal impacts."
    Ada Deacon [Owl Media]
  • "We used GCI for our social networking projects several times in the past few years, and they have delivered their objectives with flying colours every time. We are very confident that the team behind GCI is dedicated to good service and the success of any project they are tasked to do."
    Marketing Manager [Sleepy's]