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GCI Collective is a full-service marketing and media group that can help your business make sense of marketing in today’s world.

Digital marketing is not just for the big companies’ - it can have some amazing results for small businesses too. We just make sure you are getting "bang for your buck" and ensure you invest your money in the right medium for your business.

We work with leading brands both locally and internationally to produce unique digital solutions that deliver real results. We specialise in online/digital marketing, advertising and strategy, social media, local and direct marketing, strategic consulting and brand development. 

GCI Collective provides guidance and advice on delivering powerful marketing outcomes to meet and exceed our clients' goals and objectives.

We enjoy exploring the opportunities available to our clients in the constantly evolving digital environment and love seeing the results that come through connecting with audiences at the right time, with the right message and in the right medium.

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Mobile only users surpass pc only users

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Mobile only users surpass pc only users

In March 2015, ComScore reported that “the number of mobile-only adult internet users exceeded the number of desktop-only internet users” for the internet population in the US, for the first time.

The firm said that a year ago there were nearly twice as many desktop-only users vs. mobile-only internet users. One of the major reasons the positions have flipped is because “the desktop-only population has drastically declined,” says comScore.

b2ap3_thumbnail_desktopvsmobilegraph.png

This is consistent with the overall decline in PC sales, which are off globally. Both Gartner and IDC agree that PC sales globally declined by at least 5 percent in Q1.

It’s important to point out, however, that comScore data show that 78 percent of the US internet audience is “multi-platform,” meaning they regularly access the internet on both PCs and mobile devices. Only 22 percent is either PC- or mobile-only.

Accordingly this milestone may be more symbolic than material. Nonetheless it’s a reminder of the fact that mobile screens are now primary for most users. Regardless, marketers need to take a cross-device approach and address people on whatever screen they may be on.

Whilst these stats are based on US figures, we know that US trends almost always preceed those same events occurring in the Australian market.

If your website isn’t mobile responsive (mobile friendly) yet, it has never been more evident that it’s time to remedy the situation. I most cases, making your site mobile friendly (responsive) is fairly simple and cost-effective. Of course, if you are considering building a new site, you’ll need to ensure that your developer is building a responsive site for you from the get go.

If you need assistance with adding responsive coding (mobile friendly code) to your existing site, or if you need a new site created, please be in touch with us on 07 3823 3753 or visit our website.

Thank you to Marketing Land for contributing to this article

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Guest Monday, 11 December 2017
  • "GCI Media Group gets social media and its importance to the ENTIRE company, not just marketing. Whether it’s blogging, graphic design, speaking and presentations, or consulting, GCI brings clear-headed, thoughtful, spot-on ideas about the social Web and its societal impacts."
    Ada Deacon [Owl Media]
  • "GCI Media helped launch our firm into social media and creating a mobile-friendly website. Their service is outstanding as well as their expertise on everything digital. We’ve never been happier with a digital consultancy!”
    Jeann Wong [Macdonnells Law]
  • "We used GCI for our social networking projects several times in the past few years, and they have delivered their objectives with flying colours every time. We are very confident that the team behind GCI is dedicated to good service and the success of any project they are tasked to do."
    Marketing Manager [Sleepy's]
  • "Great service and great results! I know I can pick up the phone anytime to ask them to action something urgent and they will deliver. We looked long and hard for a marketing company that would go above and beyond their scope of work and GCI definitely delivers."
    Group CEO [Dynamic Alternatives]
  • "We've been working closely with GCI for the last 18 months across our marketing strategies -both digitally and offline. They have worked as if they were part of the Atlas family and we really feel that they understand our business and our needs inside and out. We would recommend GCI to anyone! They've been an asset to our company and an integral part of it's success."
    Brett Ferguson [Managing Director, Atlas Medical]