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Mobile only users surpass pc only users
In March 2015, ComScore reported that “the number of mobile-only adult internet users exceeded the number of desktop-only internet users” for the internet population in the US, for the first time.
The firm said that a year ago there were nearly twice as many desktop-only users vs. mobile-only internet users. One of the major reasons the positions have flipped is because “the desktop-only population has drastically declined,” says comScore.
This is consistent with the overall decline in PC sales, which are off globally. Both Gartner and IDC agree that PC sales globally declined by at least 5 percent in Q1.
It’s important to point out, however, that comScore data show that 78 percent of the US internet audience is “multi-platform,” meaning they regularly access the internet on both PCs and mobile devices. Only 22 percent is either PC- or mobile-only.
Accordingly this milestone may be more symbolic than material. Nonetheless it’s a reminder of the fact that mobile screens are now primary for most users. Regardless, marketers need to take a cross-device approach and address people on whatever screen they may be on.
Whilst these stats are based on US figures, we know that US trends almost always preceed those same events occurring in the Australian market.
If your website isn’t mobile responsive (mobile friendly) yet, it has never been more evident that it’s time to remedy the situation. I most cases, making your site mobile friendly (responsive) is fairly simple and cost-effective. Of course, if you are considering building a new site, you’ll need to ensure that your developer is building a responsive site for you from the get go.
If you need assistance with adding responsive coding (mobile friendly code) to your existing site, or if you need a new site created, please be in touch with us on 07 3823 3753 or visit our website.
Thank you to Marketing Land for contributing to this article