SEO & PPC

It doesn’t matter if you have the best looking website, if no one can find it, it’s useless!

seo ppc img1There’s no one-size-fits-all approach to SEO or PPC. When we speak with you, we’ll recommend an approach that’s affordable but still gives you the business uplift you’re after.

Boost website traffic and engage with your customers

When it comes to boosting traffic to your website, you have two basic options:

1.   Search engine optimisation (SEO)
2.   Pay per click optimisation (PPC)

Both SEO and PPC are part of Search Engine Marketing (SEM) which is just one of the tools you can use as part of your overall Internet Marketing campaign but which approach is better? Well it depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you're operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO and improve your placing organically over time.

Search Engine Optimisation (SEO)

seo ppc img2So what is SEO and what can it do for your business?

Search Engine Optimisation (also known as SEO) is a sales and leads tool. A successful SEO campaign will turn a good website into a great business tool by driving traffic and potential sales directly to your door.

SEO is the art of getting your website to the top of Google’s search rankings but doing it organically (meaning free). When someone types into the search bar of Google, Bing or any other search engine - a product or service they are seeking, if it is a service you provide you’ll want your website to appear on that first page as an option for them to click through. This is the essence of SEO!

What we do

Our aim is to cut through all the technical jargon and make it work for you. Talk you though the benefits of SEO and walk you through the actions that we’ll be taking in order to move you to the top of the rankings and as a result drive more traffic to your website.

Our process

  • Initial review of your website
  • Review of your competition, the industry and your business
  • Overall SEO Health Check
  • Keyword analysis and reporting
  • Comprehensive website review, and suggestions
  • Initial On-Page SEO changes (SEO Strategy)
  • Ongoing SEO and promotion (SEO Maintenance)
  • Ranking and campaign analysis and monthly analysis and reporting

Pay Per Click (PPC)

Looking for immediate results? Looking to kick off a sales campaign or product launch? Pay per Click is the faster solution!

seo ppc img3To compliment a good SEO strategy or promote specific key areas of your business, we would recommend a pay per click campaign (commonly referred to as PPC, AdWords, Paid Search or Search Engine Marketing - SEM). Results are traditionally faster than SEO but if not done correctly, can become a bidding war between you and your competitors.

What is Pay per click?

PPC is the process of paying for advertising on Google, Bing, Yahoo or other search engine platforms. What we mean by paying for advertising, is selecting keywords or phrases that are key areas of your business and placing small advertisements for them online. As per the image above, these normally appear as sponsored links at the top of the page or on the right hand side. When someone clicks though on your advertisement, you are charged a small fee but you will have great positioning on page.

 

Our services:

  • PPC Advertisements
  • Google AdWords
  • Keyword analysis and selection
  • Monitoring and reporting

When it comes to SEO or PPC there is no shortcut, if you are not familiar how search engines work or don’t know anything about SEO then the best way to get search engine traffic is hire someone to do the work for you. Contact Us today for information on our packages.

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