“We don’t have a choice on whether we DO social media, the question is how well we DO it” - Erik Qualman.
In the 90’s companies had to make the decision as to whether or not they needed a website. In the early 2000’s, companies were pondering whether to do email marketing, today some still question the need to invest in social media.
Social media as a form of marketing definately has a place in business today, but to really harness the power that it offers, it needs a strategy and you need to identify the purpose for your business, as each business will use social media differently.
Why Social - It will help to broaden your audience, enhance customer relationships by the way of engagement and interaction whilst building your social media presence. Increasing your brand’s awareness across multiple social channels putting your business top of mind in a highly active business marketplace.