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Don’t do this in your Blog

Be unrealistic with your time management

Start off slow and ease your way into it. Don’t set out to write an article everyday if you know you won’t have time. Know your schedule and manage your time. Start out by posting one quality blog article a week just to get into the groove of writing. As you get comfortable with the process, increase your volume if you can.

Limit your word count

You want to keep your writing pieces valuable and there is the perception that blogs need to be short. Our thoughts are, if you can’t wrap it up in approx 500 words, don’t. People will prefer an article of substance over a quick slap together read – however, they will only allocate on average of 5 minutes to actually read it. Make sure you get to the point early on and don’t blab on just to meet word counts.

Make grammar mistakes.

Everyone is human and bound to make a mistake every so often, if you do, correct them immediately. Put in place a few check measures and if if someone else can proof read your article before posting, this is advised. Remember, if you ever want readers to take you seriously, you have to take yourself (and your blog) seriously. Give it the professional quality it deserves.

Be negative

It’s generally unwise to air personal grievances publicly (unless, of course, that’s the theme of your blog). You’ll go a lot further by being positive, inspirational and supportive to the community that you’re writing to.

Write long paragraphs.

Long blocks of text are hard for readers to digest, especially when reading on computers and tablets. Break up your content into shorter paragraphs, bullet points and lists and subheads whenever possible. This makes it quicker for your readers and is a way of making a longer blog, appear shorter and clearer.

Do the same style all the time

It’s important to let your blog evolve over time, and the only way this can happen is if every once in awhile you try something different. Whether it’s adding info graphic diagrams, personal stories, guest bloggers, or video intro’s, experiment with something new. If you feel it can add value to your readers and your blog, try it.

In case you missed our previous article on how to write a good blog, view article here.

If you need assistance with content marketing, contact lisa@gcicollective.com.au today!